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Developing athletic

and scholastic excellence. 


Headstrong Performance

No matter the sport, mental skills are one of the most important, yet overlooked areas of training. If you’re driven to play at the next level, development of these skills is essential. The HPT program is designed to develop athletic and scholastic excellence along with overall well-being, through an intuitive mental conditioning practice. We help student athletes build training plans geared towards long term success through high intensity mental and physical exercises coupled with proper recovery and self exploration strategies.

Headstrong Blog

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Be Headstrong

Develop a growth mindset
Redefine failure
Improve focus
Gain true confidence

John Baldwin

Mental Conditioning Coach

John was a nationally competitive rugby player for 12 years before hanging up his boots and entering the world of endurance athletics, competing in Iron distance triathlon, marathon, ultra marathon and ultra distance bike racing for the past 16 years. He now coaches high school wrestling in Buffalo, NY as well as high school and college bound athletes from sports that include football, lacrosse, basketball, rowing, swimming and rugby.  He applies his endurance training strategies to teach young athletes how to balance life, school and sport, and become the absolute best version of themselves.

About Us

Jessica Frame

Program Director

Jessica is a certified athletic trainer with a Master’s degree in Health and Human Performance from the University of Tennessee-Chattanooga.  She brings 6 years of comprehensive sports medicine care experience with the club athletes at the University of Alabama and Andrews Sports Medicine and Orthopaedic Center.
After relocating to Buffalo, Jessica worked as a physician extender at UBMD Orthopeadics and Sports Medicine while serving as the Athletic Development Coordinator for the Buffalo Junior Sabres. She was awarded the honor of 2018 OJHL Trainer of the Year.
Jessica has developed a passion for injury prevention and recovery and views movement as medicine.  She has coached athletes at all levels ranging from middle and high school to college and hockey pros in Western NY and at Gary Robert High Performance Training, the Binghamton Devils and the Biosteel Camp.



Individual, small group and team packages available. 

Contact us to design a custom training program to suit your needs.

Contact Us

Based out of East Aurora, New York


Tel: 716-400-7222

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